MUSIC
TBWA/MEDA ARTS LAB / 360 Global Campaign
Idea
Apple Music was bland. Our response was to camouflage its iconic music note with the hottest artists and album artworks of the moment - FKA twigs, Dr Dre, Sia, Bob Dylan…
The result is a beautifully crafted film that turns the Apple Music icon into relatable icons for both artists and brands, heroed across TV, Print, Social, and OOH.
Don Julio - Por Amor
Proud Robinson, London
Don Julio is a brand born out of love. Love for the land, people and the craft of making the finest spirits,
that made them pioneers in the luxury tequila category.
In its new Por Amor (for the love) campaign, Tequila Don Julio brings to life this powerful brand truth through a distinctive visual world, translated across multiple touchpoints.
Shot on location in the highlands of Atotonilco and the Roma district of Mexico City by native Mexican Photographers, we’ve used the rich colours and textures of the land with an elevated photographic style and emotive copy.
The result is a cinematic look and feel that takes the brand to the next level.
BOOTS
VML / THE PHARM
Boots wanted to promote value - their ‘best for less’.
We celebrated it as the joyful choice of smart shoppers. We're calling them the Savvies.
Creative challenges are our thing - a tight budget meant we had to go
for street casting and pull a few rabbits out of our hats.
We think the campaign brings some joy back to high-street shopping, particularly in January.
VODAFONE
Jung Von Matt Hamburg / TVC
Idea
One of the world’s biggest networks wanted to show how powerful it is.
With stunning visual metaphors, we showed mobile phone users that by adding more power to their phone, Vodafone would help them unlock more power for themselves.
EARTH DAY X CHILDREN’S DAY
Media Arts Lab // London
We worked closely with Media Arts Lab in LA to develop and create a film for Earth Day back in 2020. Stunning visuals, entirely Shot on iPhone, showed that Mother Nature is a force to reckon with.
Meanwhile in the London office, as Earth Day and Children’s Day is just one day apart, the campaign became a mash of both - shot entirely by kids in the age of 8 to 13.
Six different locations in central Turkey became our base for 10 days shooting everything from impressive landscapes looking like Mars to hawks, tortoises and real wild horses.
iPad Pro
Media Arts Lab / London
For the world’s second biggest comics festival, Angoulême, we asked three French illustrators to draw their comics on the new iPad Pro.
Each print has its very own distinct story and style, showing a new way to paint, draw and bring your illustrations to life.
LACOSTE
GREY, London / TVC
Idea
We were asked to launch a new set of Lacoste Fragrances - one for him and one for her. That's how we came up with Say less, Play more, a film about Lacoste's playful game of seduction that goes far beyond the senses.
